Automating customer data collection and intelligent email campaigns that build loyalty.
Pup's Choice is a brand dedicated to ensuring every dog gets the best. They offer carefully selected products for pets, focusing on pet quality and health.
The company wanted to better understand their customers' and pets' needs to offer products perfectly tailored to breed, age, or dietary preferences. Standard newsletters weren't delivering expected results.
Mass email blasts had low open and conversion rates.
Lack of knowledge about specific pet needs made offer personalization impossible.
We implemented an advanced Marketing Automation system that collects data and uses it to create personalized communication.
We created interactive forms collecting detailed pet info (breed, age, allergies) in exchange for valuable tips.
The system automatically creates customer profiles and segments the database based on collected data, identifying groups with similar needs.
The system sends 'tailor-made' emails with product recommendations, feeding tips, and purchase reminders, perfectly matched to every pet.