- adviser · call with a client Lump sum or flat tax for the new year? Several clients asked about it this month.
- adviser · client email When can I change how I am taxed?
- adviser · meeting What should I prepare before year-end?
- adviser · phone Request for a copy of the August return
Accounting firm · Katowice, Poland
Google traffic almost doubled.
Tax-Net S.A. is a NewConnect-listed group with a 30-year history: an accounting firm and a tax advisory practice. We look after their content on an ongoing basis: articles written to rank in Google and the LinkedIn profile.
- organic visits a month, Semrush estimate
- 176 → 349
- keywords in Google's top 3 results, Semrush estimate
- 7 of 9
- domain Authority Score, Semrush estimate
- 9 → 14
- START · March 2026
- MEASUREMENT · March vs August 2026, 5 months
- SCOPE · LinkedIn and SEO, ongoing service
- SOURCE · Semrush estimate
- TO A HUMAN · the advisers sign off on the substance
The challenge
The knowledge was in people's heads, not in Google.
The advisers know the answers to the questions clients type into Google, but they had no time to write them down. The website drew 176 organic visits a month and was not gaining new keywords.
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176 visits a month. That is all the Google traffic the website was getting before the service started.
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No time to write. Tax experts have clients, not an editorial calendar.
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Topics went to waste. Client questions never turned into content that keeps working for years.
An example with a made-up topic
What it looks like on an example.
Four questions from the advisers, and one of them becomes a topic. AI writes the draft, and it only goes live once an adviser has signed it off.
Questions and keywords · example
| Keyword | Searches | Decision |
|---|---|---|
| lump sum or flat tax | main | |
| changing tax form | post exists | |
| tax form for sole traders | for later |
- 01
A client question goes into the calendar
- 02
Keyword and competition research
- 03
AI draft, substance from an adviser
- 04
Publishing with internal links
- 05
Google ranking, lessons back to the calendar
1article live, with two internal links
1adviser sign-off before publishing
1new topic goes back into the calendar
Calendar and website · example
Topic calendarexample
TopicLump sum or flat tax for the new year?question 1
Keywordlump sum or flat taxresearch, r. 1
Skipchanging tax forma post already exists, it gets a linkresearch, r. 2
Rankingtop 3 in Googlebefore: not in the resultstracking
Nexttax form for sole tradersresearch, r. 3
Article draftAI draft
Lump sum or flat tax for the new year?Substancewaiting for an advisersigned off by an adviser
approved
To a human
An adviser checks the substance of the draft and signs it off. Without that, the text does not go live.
Firm's website · new postpublishing
TitleLump sum or flat tax for the new year?
Links toWhen to change your tax form
How to prepare for year-end
How to prepare for year-end
published
Publish
content loop log
EXAMPLE
- 014 questions: 1 new topic, 2 already have a post, 1 client matter
- 02main keyword “lump sum or flat tax”, no duplicate post
- 03AI draft ready, waiting for an adviser
- 03adviser signed off the substance
- 04post published, 2 internal links
- 05“lump sum or flat tax”: top 3 in Google
- 05lesson for the calendar: tax form for sole traders
AI does not sign off the substance. Only a text an adviser has checked goes live. The questions, keywords, posts and ranking are made up; the real results (Semrush estimates) are in the Results section.
Process flow
The content loop: from topic calendar to rankings and back
A topic from the calendar goes through keyword research, a text written with an expert and publishing, and the Google rankings feed back into the calendar as lessons for the next topics.
The solution
A steady content cadence that works in the background.
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Topic calendar
Topics come from the questions the firm's clients ask, not at random.
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Keyword research
We check what people actually search for and what the text is up against.
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Texts written with experts
AI writes the drafts; the advisers sign off on the substance.
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Publishing and linking
The article goes live on the website, linked into the rest of the site.
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Rank tracking
We see what made it into the top 3 and plan the next topics.
Results
Measured after five months of service.
- organic traffic: from 176 to 349 visits a month, Semrush estimate
- +98%
- targeted keywords in the top 3 results, Semrush estimate
- 7 of 9
- domain Authority Score, Semrush estimate
- 9 → 14
Scope
Service scope
- Content calendar
- Keyword research
- Expert articles
- Internal linking
- Rank tracking
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